Case overview
Bitsource partnered with Nestlé to deliver immersive AR/VR solutions that elevate digital brand engagement. By combining innovative technology with interactive content, we transformed the way Nestlé connects with its customers globally.
Our team developed experiences using Augmented Reality, Virtual Reality, and 3D interactivity to turn traditional marketing and storytelling into memorable, engaging moments for consumers.
Involvement
- AR/VR Experience Design
- 3D Product Visualization
- Interactive Marketing Solutions
The Brief
Nestlé aimed to elevate its product presentation and customer interaction through advanced digital innovation. They needed solutions that would align with their global brand identity and stand out in today’s competitive market.
Bitsource collaborated with Nestlé to build immersive brand journeys using AR, VR, and 3D technology—creating tools that made packaging interactive, brand events unforgettable, and product showcases visually stunning.
We focused on storytelling through technology to drive deeper emotional connections and increase brand visibility in a tech-savvy world.
Our Approach
To bring Nestlé’s vision to life, Bitsource designed and implemented multiple immersive experiences:
- AR-enabled packaging that triggers interactive mobile experiences
- VR simulations for marketing events and product activations
- 3D models used in both digital and physical campaigns
- Real-time demos to show product benefits in engaging formats
- Immersive narratives connecting consumers to Nestlé’s brand values
We ensured seamless integration across digital platforms, delivering powerful tools that captivated and educated the audience simultaneously.
The Results
Our collaboration resulted in a measurable uplift in customer engagement and brand interaction metrics:
18.9%
increase in customer interaction through AR packaging
65%
more footfall and engagement at VR-integrated brand events
320%
rise in social media shares and impressions on interactive content
Bitsource’s innovative approach helped Nestlé modernize its digital presence while reinforcing its global reputation as a leader in innovation.
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